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Marlboro：經典與創新的結合，探索全球最受歡迎的菸草品牌
Marlboro 作為全球最具影響力的菸草品牌之一，自創立以來一直引領市場，以獨特的風味與優越的品質深受全球菸民喜愛。無論是經典的紅萬（Marlboro Red）、清爽的冰薄荷（Marlboro Menthol），還是近年來推出的加熱菸系列，Marlboro 始終展現出其品牌的創新與卓越。本文將深入探討 Marlboro 的歷史、產品特點以及其在全球市場的發展趨勢。
Marlboro 的品牌歷史與發展
Marlboro 由菲利普莫里斯公司（Philip Morris International, PMI）創立於 1924 年，最初是為女性市場設計的品牌，直到 1950 年代才轉向男性市場，並透過牛仔形象的廣告行銷，成功塑造了經典的「Marlboro Man」品牌形象。憑藉其獨特的風味與卓越品質，Marlboro 迅速成為全球最暢銷的菸草品牌之一。
隨著時代變遷，Marlboro 不斷創新，不僅推出多樣化的口味與濃度選擇，還積極參與加熱不燃燒技術的發展，如 IQOS Marlboro 系列，為傳統菸民提供更健康的選擇。
Marlboro 產品系列介紹
Marlboro 針對不同菸民的需求，推出多種產品系列，包括：
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